LA™ is my personal brand exploration. It’s a project born from passion for branding and discovering new visual aesthetics; an identity with multiple personalities, one for each of my creative personas.

It’s an exploration of the visual styles I can embody in my work and it also tells the story of who I am as a creative being: adaptable, passionate and always looking to create meaningful work.

LA™ is merely the beginning of an extensive discovery and learning process. It will continue to grow together with me, reflecting my achievements, work ethic and design beliefs.

I take each design project as an opportunity to tell the right story and find the visual representation that connects a brand with its audience.