Rebranding the first global think tank.
Client The Carnegie Endowment for International Peace
Design Liviu Avasiloiei
Creative Director Julius Talvik
The Carnegie Endowment for International Peace is a unique global network of policy research centers. Our challenge was to build an identity system that will respect the organization legacy and will unify all the offices, regardless of their country and culture. We transposed Carnegie’s global vision into the “C” letter. Using the negative space, the symbol shows a stylized globe embraced by a classic and powerful capital “C” shape.