The making of LA, my personal brand

Client Myself
Category Personal Branding

Design Liviu Avasiloiei
Copywriter Alexandra Mitoi

Nighthawk is a design build firm crafting custom metal works. The aesthetic of the identity has been inspired by the welding process and depicts a nighthawk created from sparks.


I take each design project as an opportunity to tell the right story and find the visual representation that connects a brand with its audience.