LA. The Curious

Client Personal Project
Category Branding
Year 2018

Art Direction Liviu Avasiloiei
Concept Alexandra Mitoi

Part of my personal brand exploration. LA, short for Liviu Avasiloiei, is a series of identities depicting each one of my creative personas. This one is LA, the curious. In the creative industry, adaptability and curiousity are a game changer. Daring and keeping an open mind is the best approach to find fresh and impactful ideas.

I take each design project as an opportunity to tell
the right story and find the visual representation
that connects a brand with its audience.

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